GroVia: A new generation of natural baby care.
Over the years trends come and go. Styles emerge and fade. But one thing stands the test of time – parents want to give their babies the best. That is GroVia’s purpose – to give parents everywhere the tools they need to provide their children with premium, accessible, modern, green, easy-to-use diapering and natural baby products. To help our children live health conscious and earth friendly lives. And to simplify the way parents nurture baby, naturally.
Our History: A story of growth and rebirth.
What began as Montana’s Diaper Store, an online retail site operating out of founder Kim Ormsby’s laundry room, quickly grew into the inspiration that would revolutionize the natural parenting industry. In 2008, Kim created a line of eco-friendly parenting products to solve the daily issues parents face while nurturing their babies, and developed The Natural Baby Company. The Natural Baby Company was met with great success, particularly with the 2009 launch of Gro Baby, a modern, eco-friendly diapering system that took the market by storm.
Since the launch of Gro Baby, the system has changed many lives. It helped us grow as a company. It pushed us to grow as families. It’s forced us to grow as parents. And it gave us the opportunity to grow our babies into healthy, mindful children. All this growth via 1 diaper - we could hardly believe it. But Gro Baby wasn’t a company, it was a diaper - a diaper with a very important mission. So to honor a diaper that has changed so many lives, in May 2010 we became GroVia, a new generation of natural baby care, with a diaper for every family.
Our Diapers: A diaper for every family.
We understand the importance of convenience as parents, but we also know that as a company we have a responsibility to our planet. This is why we’ve created a diaper for every family, to teach the world that green diapering is easy, affordable and can be done anytime, anywhere!
The brainchild of a mother of four, GroVia diaper systems help take the mystery (and fear) out of cloth diapers--offering modern parents an eco-friendly, stylish, economical, and easy-to-use diaper.